
Suicide & Self-Harm
Suicide is a common cause of death and can impact anyone or any family. Self-harm also affects thousands of people every year. In this section you will find guidelines for reporting on suicide and self-harm, definitions of these issues, common myths and facts, and the impact of stigma.
*A note on copycatting* Copycat suicides account for about 6% of all suicides with evidence suggesting that copycatting can follow certain types of news reports and media portrayals of suicide. Audiences can identify with characters in your story in unpredictable ways. Guidelines are in place to prevent as many copycat suicides as possible.
Media Guidelines for reporting suicide or self-harm

Suicide & Self-Harm Definitions
Suicide and the media
The way in which the media report on suicide can influence other suicides. The media can also, often unintentionally, add to the stigma surrounding suicide and perpetuate myths. The media has a responsibility to report on suicide in a responsible and sensitive way. We believe that the media has the potential to play a very important role in educating the public about suicide and encouraging people to seek support.
Stigma & Suicide
Suicide can be a painful and difficult subject to discuss, yet it affects us all. Suicide remains a taboo subject for many people. Shame and discomfort may act as a barrier to people discussing suicide openly. Stigma has led to much misunderstanding and misinformation about suicide and can prevent people in distress from seeking help. Similarly, stigma can prevent people who have been bereaved by suicide from discussing their loss. Many of us do not know what to say to someone who has lost a loved one through suicide. Sometimes, people believe that discussing suicide can encourage it but this is not the case. Serious and open discussion of suicide helps destigmatise it and may make it easier for someone to open up and seek support. Discussing suicide can also help dispel the myths and misinformation that surrounds it.

Audiences can react to your content in unpredictable, and sometimes harmful ways. Journalists and producers are advised to provide details of helplines alongside any potentially harmful or triggering content. For audiences needing help dealing with issues around suicide or self-harm you can direct them to:
The Samaritans
Freecall 116 123 (available 24/7)
Pieta House
Freecall 1800 247 247 (available 24/7), or text HELP to 51444
The Samaritans
Freecall 116 123 (available 24/7)
Pieta House
Freecall 1800 247 247 (available 24/7), or text HELP to 51444