May 12, 2011

Cork's RedFM is one radio station taking up the media's responsibility to play a role in suicide prevention.

On 11 May, the station launched the 'Mind Your Mates' suicide awareness radio campaign in association with Suicide Aware, Munster Rugby and the Irish Examiner.

RedFM’s CEO Fiona Darcy says “With a target audience of 15-34 year olds in Cork City and County, ….we felt that there was an onus on us to help with this very sensitive and serious issue affecting so many listeners. If we save one life as a result of this campaign, then this will be an enormous success”

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