Celebrating stories that break down stereotypes, engage audiences and enhance the public’s understanding of mental health issues.

Established over a decade ago and relaunched in 2019, Headline’s Mental Health Media Awards recognise excellence in media coverage of mental health issues. They reflect the challenges, lived experience and realities of people living with mental ill health

Key dates:

  • Submissions open: 1 September 2022
  • Submissions close: 23 September 2022
  • Shortlist announced: 11 November 2022
  • Awards ceremony: 7 December 2022

What are the Mental Health Media Awards?

  • The Awards recognise excellence in media coverage of mental health issues, celebrating those whose work brings to light challenging stories of mental ill health. With 10 categories, the Awards highlight work from all media platforms across local and national media.
  • The focus is on stories, topics or issues in, about or related to mental ill health. Special categories have been added to recognise the decision makers behind the scenes who facilitate and encourage impactful, inclusive and informed stories.
  • Entries open for The Awards in September this year, with the ceremony taking place in December.

Why enter the Awards?

  • A unique opportunity to be recognised by some of the industry’s top professionals for achieving excellence in your approach to stories of mental ill health, while also being recognised by the mental health community.
  • Only awards in Ireland dedicated to recognising excellence in mental health media
  • Almost 20% of the Irish population were recorded as having a mental health disorder in 2016. These awards recognise the crucial role Irish media plays in encouraging suicide prevention and stigma reduction content.
  • The Awards are diverse and open to entries from professional media anywhere in the Ireland.


The objective of the awards is to give national recognition to published works or broadcasts which:


  • Foster greater public understanding of mental health issues
  • Challenge stereotypes and stigma associated with mental health difficulties with the highest standard of journalism
  • Inform and educate audiences as to the lived experience of people living with mental health difficulties
  • Disclose practices or procedures needing reform so as to encourage the development and modernisation of Ireland’s mental health services

Categories 2021

Headline’s Mental Health Media Awards celebrate work across 10 categories and a wide range of media platforms, highlighting the unique role of journalists, producers and storytellers in making brave editorial decisions while limiting harm to vulnerable audiences. Click each category for individual descriptions. For further clarification, see ‘Entry Rules’ section below.

Submission Process

  • Please read through the Award Entry Rules carefully before applying.
  • Headline will create a longlist based on the work’s adherence to the entry rules. The judging panel will then select a shortlist of 5 entries per category, to be announced in November. All shortlisted nominees will be invited to the awards ceremony in December, where one winner per category will be announced.
  • Entries are judged by our panel of distinguished professionals, each carefully selected from the media and non-profit sectors for their wide-ranging experience and expertise on media and mental health.
  • Please remember to allow sufficient time and attention to providing supporting information where specified in the submission form.

Award Entry Rules


    • Entries will open on 01 September 2021 and close at midnight on 24 September 2021.
    • Only work originally published or broadcast between the period 01 October 2020 and 24 September 2021 will be considered. Please make sure the publication date is clearly visible in any file or link you submit.
    • The principal occupation of the author(s)/broadcaster(s) of work entered in the respective categories must be one of the following: journalist, broadcaster, researcher, producer or editor. Note: Exceptions to this rule are the Special Recognition Award, Digital Award, and Student Award categories.
    • Media professionals must ordinarily work in Ireland and/or work for newspapers/news websites published in Ireland or production companies whose work is broadcast in Ireland.
    • All entries must be made via the online entry system. Files must be submitted in PDF format only and must be less than 10MB in size. For links to online content please include a password for viewing, where required. For audio or video submissions, only online links will be accepted.
    • All entries related to suicide or self-harm must comply, as far as is possible, with the Samaritans Media Guidelines.


    • Entries may be made by a third party or by the nominee themselves.
    • No more than 2 entries per nominee, per category are allowed. No more than 5 entries per nominee across all categories are allowed.
    • The volume of nominations will not have an impact on the judges’ decision. A piece of work with 10 nominations will be considered in the same light as a piece with one nomination.
    • Third party nominators may enter only one nominee per category.


    • Personal social media accounts will not be accepted as entries in any category.
    • For a piece of media to be considered broadcast, it must have been played on a national or local radio or television station. 
    • Short Form Broadcast pieces constitute a segment of a programme, i.e., a section in a news or current affairs programme. Long Form Broadcast pieces constitute a self-contained episode of a show or series or a standalone feature, i.e., a documentary.


    • Entrants for the Student Award must be a current student of a third level course (i.e., diploma, undergraduate, postgraduate). 
    • Where a student is one of several collaborators on a piece they nominate or are nominated for, nominees/nominators must give a detailed account of the student’s role on the nominated piece of media (i.e., researcher, writer, presenter, producer), and why their input makes the piece worthy of awarding. 
    • The bursary will be made available to winners who take up the newsroom placement only.


    • Headline receives positive feedback from members of the public on many reports and broadcasts made through the year. Often journalists or producers are unaware of the positive impact a piece can have on audiences who relate to their content. With this in mind, Headline may nominate work for inclusion the various categories. 
    • Headline and the Judging Panel may move work to another category if deemed appropriate. 
    • The decision of the judging panel is final.

Judges’ Advice

What makes a winning entry?

  • Compelling storytelling, demonstrating clear understanding of complex narratives
  • Research and fact checking your stats and information
  • A good balance between personal testimony and expert opinion/factual research
  • Storytelling that breaks down stereotypes and enhances audiences’ understanding of complex mental health

What elements will prevent your entry from winning?

  • Including graphic photo or video content
  • Including excessive detail related to suicides or self-harm (methodology, note contents)
  • Simplifying a reason for suicide or self-harm, especially in cases of celebrity deaths or Covid-19
  • Using stigmatising language (see Samaritans Media Guidelines for more info)

Previous MHMA ceremonies

About Headline

Headline is Ireland’s national programme for responsible reporting, and representation of mental illness and suicide. Our objective is to work as collaboratively as possible with Irish media professionals across print, broadcast, and online platforms to reduce the effects of suicide contagion, and the stigma attached to mental ill health.